Target field: collagen (designated good)
Renewal of trademark registration and the number of applications may indicate the continuation of the brand and the brand's desire to develop new products.
Comparison of the current status with the status before rapid growth
We analyze and offer what kind of companies are vigorously invested in new products, where the well-established companies are, and what kind of trends each company displays.
When searching for a company that seems to posses a good brand, regarding companies who have their trademark registrations renewed and have many trademark applications, there is a possibility of being able to grasp the company's position of brand continuation and desire to develop new products.
From the changes in position in the trademark BM map, we read the changes in the brand strategy of the target company; then, we may be able to make the next strategic projection.
We concretely verify the status of every company in a certain field using the application status and the renewal status as different perspectives.
We concretely verify the status of every company in a certain field by using comparisons of the past and current application status and renewal status as different perspectives.