We analyze the position of a company in a specific commodity field using the trademark application status.
For trademark registration, considering that the product development of that company exhibits brand continuation and the desire to develop new products, we conduct an analysis of each company's position from the trademark application and renewal status.

Case study

Target field: collagen (designated good)

1. Conditional hypothesis

Renewal of trademark registration and the number of applications may indicate the continuation of the brand and the brand's desire to develop new products.

2. Grasping the status of the target market in question

Comparison of the current status with the status before rapid growth
We analyze and offer what kind of companies are vigorously invested in new products, where the well-established companies are, and what kind of trends each company displays.

First hypothesis

When searching for a company that seems to posses a good brand, regarding companies who have their trademark registrations renewed and have many trademark applications, there is a possibility of being able to grasp the company's position of brand continuation and desire to develop new products.

Second hypothesis

From the changes in position in the trademark BM map, we read the changes in the brand strategy of the target company; then, we may be able to make the next strategic projection.

First verification

We concretely verify the status of every company in a certain field using the application status and the renewal status as different perspectives.

Second verification

We concretely verify the status of every company in a certain field by using comparisons of the past and current application status and renewal status as different perspectives.

We report the results of the analysis.

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