We analyze the position of a company in a specific area of business by examining the status of its trademark application and renewal.
This can give us insight and intelligence about each company’s current product development and brand continuation plans and its desire to develop new products.

Case study

Target field: Collagen (a protein in the human body)

1. Conditional hypothesis

Renewal of trademark registrations and the number of applications may indicate the continuation of the brand and the company's desire to develop new products related to the brand.

2. Understanding the status of the designated target market

Comparison of the status after significant growth in the market to the status before such growth.
We analyze and identify what kinds of companies are investing heavily in new products, who the well-established companies are, and what kind of trends each company are demonstrating.

First hypothesis

When searching for a company that seems to have a strong brand, a company's position on brand continuation and its desire to develop new products may be indicated when that company renews their trademark registrations and submits many trademark applications.

Second hypothesis

From analyzing changes in positions on the trademark brand management map, we can infer changes to the brand strategy of the target company and based on this we may be able to predict the next strategic moves.

First verification

We verify the status of every company in a certain field using their application status and renewal status as data.

Second verification

We verify the status of every company in a certain field by comparing the past and present application status and renewal status as data.

We report the results of our analysis.

Contact us